How to Sell on Meesho in 2026: Registration (With or Without GST), Fees, Returns and Real Margins

Meesho is where many first-time online sellers in India start, because it promises zero commission and, unlike most marketplaces, lets you sell without a regular GST registration. Both promises are true, but each comes with conditions that decide whether your store makes money. This guide explains how to sell on Meesho in 2026: what you need to register with or without GST, how the free GST enrolment ID works, what the "0% commission" covers and what it doesn't, how shipping, returns and RTO are charged, when and how you get paid, how TCS and TDS hit your payouts, and a worked margin on a real-world product. Every Meesho policy below was checked on Meesho's own supplier pages and every tax rule on government sources in October 2026. If you're still choosing between marketplaces and your own website, start with our guide on how to start an ecommerce business.

Quick answer

To sell on Meesho, sign up free on the Meesho Supplier Panel with a mobile number, email, a bank account and either a GSTIN or a free GST enrolment ID (made on the GST portal with your PAN). Upload catalogues, ship orders in plain packaging through Meesho's courier partners, and get paid 7 days from delivery. Meesho charges 0% commission, but you pay shipping (plus 18% GST), return shipping on customer returns, and any ads.

• No GST? Use an enrolment ID — but you can sell only inside your own state, up to ₹40 lakh (₹20 lakh in north-eastern states) a year

• Customers can return within 7 days from delivery; no return fee on undelivered RTO parcels

• Registered sellers have GST TCS of 0.5% and income-tax TDS of 0.1% deducted — both claimable

• Worked example: about ₹141 profit per kept ₹449 order when returns stay near 15%

What selling on Meesho involves — and who it suits

Meesho is a marketplace: customers shop in the Meesho app, you list and ship the products, and Meesho handles payment collection, cash on delivery and courier pickup. You are the seller of each product, so the tax invoice, the product's legality and the customer's complaint all sit with you.

The platform is built around low prices. Its buyers are largely in smaller towns and cities, and they compare prices hard, so the products that sell are everyday, value-priced goods: women's ethnic and western wear, kurtis and sarees, men's T-shirts, jewellery, home décor, kitchen tools, bags, footwear, beauty accessories, toys and phone accessories. Meesho's own category list runs from sarees and lehengas to smartwatches, car accessories and fitness equipment. According to Inc42's July 2026 analysis of Meesho's annual results, the platform had more than 9.6 lakh sellers and over 264 million annual transacting users in FY26.

Meesho suits you if you already have a source of low-cost stock — a small manufacturer, a wholesaler in a textile or trading hub such as Surat, Jaipur, Tiruppur, Ludhiana or Delhi's Gandhi Nagar, a home-based maker, or a retailer with surplus stock. It suits you less if your products are premium, fragile, heavy or regulated, because the price-sensitive buyer base and weight-based shipping eat into margins on those quickly.

What you need to register: GSTIN, composition or enrolment ID

Meesho's sign-up asks for four things: a mobile number and email ID, either a GSTIN (for GST sellers) or an enrolment ID / UIN (for non-GST sellers), an active bank account in the same name as your GST or enrolment details, and a pickup address. You also choose a store name — the name customers see.

Which tax identity you register with is the most important decision you'll make, because it decides where you can sell.

Regular GSTIN. With a normal GST registration you can sell to customers anywhere in India, run Meesho Ads, and claim input tax credit on the GST you pay on stock, packaging and Meesho's shipping charges. Section 24 of the CGST Act normally requires anyone selling goods through an e-commerce operator that collects tax at source to register regardless of turnover, so a regular GSTIN is the default route. Registration is free; our GST registration guide walks through it.

Composition GSTIN. Since 1 October 2023, sellers under the GST composition scheme can also sell on marketplaces. Meesho accepts them but, as GST law requires, only for sales within the seller's own registered state. Meesho restricts further sales once total yearly sales (on Meesho and elsewhere) cross ₹1.5 crore, or ₹75 lakh in the north-eastern states. Composition sellers pay a flat 1% tax on turnover but can't charge GST on invoices or claim input credit.

GST enrolment ID (no GST registration). Notification No. 34/2023–Central Tax, effective 1 October 2023, exempts small sellers of goods on e-commerce platforms from GST registration, on conditions. You must stay within the state registration threshold, make no inter-state supply, sell through e-commerce operators in only one state, and get an enrolment number on the GST portal by validating your PAN, address and state before you sell. Meesho calls this an Enrolment ID or UIN and caps such sellers at ₹40 lakh (₹20 lakh in north-eastern states) of total yearly sales. Two practical limits follow: your products are shown only to buyers in your own state, and Meesho Ads are not available until you get a regular GSTIN.

Which registration route should you use on Meesho?

	Regular GSTIN	Composition GSTIN	Enrolment ID / UIN
Who can sell to	Buyers across India	Buyers in your state only	Buyers in your state only
Yearly sales cap on Meesho	None	₹1.5 crore (₹75 lakh North-East)	₹40 lakh (₹20 lakh in north-eastern states)
GST on your sales	Charge GST at the product rate	Pay 1% of turnover yourself	None
Input tax credit	Yes	No	No
GST TCS deducted by Meesho	Yes, 0.5%	Yes, 0.5% (Notification 36/2023)	No
Meesho Ads	Available	Not available	Not available
Cost to obtain	Free	Free	Free

Who can sell to

Regular GSTIN

Buyers across India

Composition GSTIN

Buyers in your state only

Enrolment ID / UIN

Buyers in your state only

Yearly sales cap on Meesho

Regular GSTIN

None

Composition GSTIN

₹1.5 crore (₹75 lakh North-East)

Enrolment ID / UIN

₹40 lakh (₹20 lakh in north-eastern states)

GST on your sales

Regular GSTIN

Charge GST at the product rate

Composition GSTIN

Pay 1% of turnover yourself

Enrolment ID / UIN

None

Input tax credit

Regular GSTIN

Yes

Composition GSTIN

No

Enrolment ID / UIN

No

GST TCS deducted by Meesho

Regular GSTIN

Yes, 0.5%

Composition GSTIN

Yes, 0.5% (Notification 36/2023)

Enrolment ID / UIN

No

Meesho Ads

Regular GSTIN

Available

Composition GSTIN

Not available

Enrolment ID / UIN

Not available

Cost to obtain

Regular GSTIN

Free

Composition GSTIN

Free

Enrolment ID / UIN

Free

Which to choose? If your goods are bought locally and your yearly sales will stay modest, the enrolment ID lets you test Meesho with almost no paperwork. If you want buyers nationwide — and on Meesho most demand for a given product usually comes from outside any one state — take a regular GSTIN from day one. You can move from enrolment ID to GSTIN later: once you're granted registration, the enrolment number stops being valid from that date and you update your Meesho account with the new GSTIN.

How to get a GST enrolment ID

The enrolment ID is free and takes a few minutes. On the GST portal, open Services → User Services → Generate User ID for Unregistered Applicant, choose the option to apply as a supplier to e-commerce operators, and enter your name as on PAN, your PAN, email, mobile number, business address and the state you want to sell in. After OTP verification the portal validates your PAN and issues the enrolment number. You can hold only one enrolment number per state. Keep the PAN name identical to your bank account name, because Meesho checks that the bank account matches.

How to register on Meesho, step by step

Once your GSTIN or enrolment ID is ready, the Meesho sign-up itself is short. Registration is free; Meesho doesn't charge a listing or onboarding fee, so ignore agents who ask for money to "activate" an account.

Meesho seller registration

1. 1

   Get your tax identity

   Take a regular GSTIN, use your composition GSTIN, or generate a free enrolment ID on the GST portal with your PAN.

   Tip: If you plan to sell to other states, don't start on an enrolment ID — you'd have to re-register later.

   Open GST portal
2. 2

   Sign up on the Supplier Panel

   Go to supplier.meesho.com, choose Start Selling and verify your mobile number and email with OTP.

   Meesho Supplier
3. 3

   Enter GSTIN or enrolment ID

   Meesho fetches your business name from the GST record. Non-GST sellers choose the option for sellers without GSTIN and enter the enrolment ID/UIN.

4. 4

   Add pickup address and bank account

   Give the address couriers will collect from, and a bank account in the same name as your GST or PAN record.

   Tip: A name mismatch between bank and GST/PAN is the most common reason accounts get stuck.

5. 5

   Name your store and accept the policies

   Pick a store name and read the legal and policies section in the panel, which sets prohibited items and listing rules.

6. 6

   Upload your first catalogues

   List 1–9 products of the same category per catalogue. Catalogues go live about 72 hours after upload.

Listing products: catalogues, photos and pricing

On Meesho, products go up in catalogues. Each catalogue holds between one and nine products from the same category — six sarees can share a catalogue, but a saree and a kurta need separate ones. You can upload a single catalogue in the panel or many at once using Meesho's bulk spreadsheet template. Meesho says a catalogue goes live roughly 72 hours after upload, recommends three to four products per catalogue, and says it usually takes five to seven catalogues before orders start.

For each product you enter the price, the GST rate, the HSN code, size and other category attributes, and the product's weight and package dimensions. The weight matters more than most new sellers realise, because the shipping charge deducted from your payout depends on it. If you declare 300 g and the courier weighs 600 g, you'll be charged for the heavier slab, and repeated mismatches can lead to penalties on weight disputes. Weigh your packed product, not the bare item.

Photos. Use several clear images of the actual product on a plain background, with no watermarks, phone numbers or other brands' logos. Photos copied from another seller or brand are a fast route to a takedown and an intellectual-property complaint. Show the fabric close-up and the product worn or in use where relevant, because "not as shown" is a leading reason for returns.

Pricing. The price you enter is the price the customer pays, including GST. Meesho's panel offers a price recommendation tool that suggests a competitive price for your category, and it shows the shipping charge before you confirm. Build your price backwards from those numbers: start with what the customer will pay, take out GST, shipping, an allowance for returns and your packaging, and see what's left after your product cost. The worked example below does exactly this.

GST rate. Choose the correct rate for each product. After GST 2.0 took effect on 22 September 2025, apparel priced up to ₹2,500 per piece attracts 5% and above that 18%; many other everyday goods are at 5% or 18%. Our GST on garments guide covers the clothing rules in detail. Enrolment-ID sellers don't charge GST at all.

What "0% commission" covers — and what you still pay

Meesho's pricing page states that it charges 0% commission across all categories, that registering and listing are free, that there is no collection fee on prepaid or cash-on-delivery orders, and that there is no penalty for late dispatch or cancelling orders you can't fulfil. That is a genuine difference from marketplaces that take a referral fee as a percentage of the sale.

What Meesho does and doesn't charge

0%

Commission

All categories

₹0

Registration, collection and cancellation fees

Weight-based

Forward shipping

+ 18% GST

Weight-based

Return shipping fee

Customer returns only, not RTO

But Meesho still earns from sellers, and you should budget for these costs:

• Forward shipping charge on every order, set by product weight and delivery zone, with 18% GST on it. This is the largest deduction from your payout. You see the charge in the panel when you list, and it changes as Meesho revises its logistics rates.
• Return shipping fee when a customer returns a product, also based on weight. Meesho says it can waive this in some exceptional cases.
• Advertising, if you choose to run Meesho Ads, charged per click. It's optional and not available to sellers without a regular GSTIN.
• Your own costs: packaging (Meesho doesn't supply packaging material), damaged or used products that come back on return, and the working capital tied up for a week or more after delivery.

Inc42's July 2026 analysis of Meesho's results describes the same model: forward and return shipping fees, advertising, content services and its Valmo logistics network are where the revenue comes from, not commission. So the right question isn't "what's Meesho's commission?" but "what does Meesho deduct from a ₹449 order?" — which the panel shows you before you list.

Shipping, dispatch, returns and RTO

When an order comes in, you accept it in the Supplier Panel, download and print the shipping label and manifest, pack the product, paste the label and hand the parcel to Meesho's logistics partner when it comes to your pickup address. Meesho asks for plain packaging with no branding and doesn't provide packing material. Orders must be shipped within 2–3 days of receipt, within the dispatch time (SLA) you committed to. Sellers who can ship faster can apply for Meesho's Next Day Dispatch programme, which comes with a dedicated account manager.

Customer returns. Customers can return a product within 7 days from delivery. When they do, the product comes back to you, you are not paid for the order, and you're charged a return shipping fee based on weight. Check every returned parcel as soon as it arrives. If you receive a wrong, used or damaged item, raise a claim through the panel's returns tools with photos and an unboxing video — sellers who record packing and unboxing videos win far more of these disputes.

RTO (return to origin). When a parcel can't be delivered — the customer refuses a cash-on-delivery order, isn't reachable or gave a wrong address — it becomes an RTO. The courier tries three times before sending it back. Meesho states that it does not charge a return shipping fee on RTOs, which is unusually generous. You still lose the sale, the packaging and the time, and an RTO product can come back crushed.

Returns are the biggest swing factor in Meesho profitability, especially in fashion where size and colour mismatches are common. Three habits cut them: give an accurate size chart with measurements in inches and centimetres, photograph the real colour in daylight, and describe fabric honestly. A kurti listed as "pure cotton" that is a blend will come back.

Getting paid: payment cycle, TCS and TDS

Meesho pays into your registered bank account on a 7 days from delivery cycle, for prepaid and cash-on-delivery orders alike. Meesho's own example: an order delivered on 1 January is paid on 8 January. The Supplier Panel shows your deposited balance and upcoming payments, with order-level detail of every deduction. Since the clock starts at delivery, not dispatch, plan for about two weeks between buying stock and getting cash for it — longer if the customer is far away.

Two tax deductions reduce what lands in your account if you sell with a regular GSTIN:

• GST TCS. Under section 52 of the CGST Act, Meesho collects tax at source of 0.5% (0.25% CGST + 0.25% SGST, or 0.5% IGST) on the net taxable value of your sales (after returns). Meesho reports it in its monthly GSTR-8, and it appears in your electronic cash ledger, where you can use it to pay GST or claim it back. Enrolment-ID sellers don't have TCS collected, because the special procedure for them under Notification 37/2023 tells e-commerce operators not to collect it.
• Income-tax TDS. E-commerce operators deduct TDS of 0.1% on the gross amount of sales. From 1 April 2026 this sits under section 393(1) of the Income-tax Act, 2025 (it was section 194-O before). For individual and HUF sellers who give their PAN, no deduction applies while annual sales through the operator stay within ₹5 lakh. The TDS shows in your Form 26AS/annual information statement and is credited against your income tax.

Reconcile your Meesho payment reports with your GST returns every month. The value you report in GSTR-1 must match what Meesho reports in GSTR-8; mismatches lead to notices. Our guide on TDS and TCS under GST explains how to claim TCS credits.

Worked example: margin on a ₹449 kurti

Here is a realistic per-order model for a GST-registered seller selling a cotton kurti at ₹449 to buyers across India. The product cost, shipping charge, return rate and return fee are our assumptions for illustration — replace them with the shipping charge the panel shows for your product's weight and with your own return history.

That's about 33% of sales value, which looks healthy — but watch how quickly it moves. If returns rise from 15 to 30 orders out of every 100 and only 60 are kept, sales fall to about ₹25,657 and profit drops to roughly ₹6,180, or about ₹103 per kept order. If you also spend ₹20 per order on ads, it falls further. A heavier product makes it worse still, because the shipping charge climbs with weight while the selling price customers will pay on Meesho stays low.

Two tax effects sit outside the table. Meesho deducts TCS of about ₹160 and TDS of about ₹34 on these sales; both are credits, not costs, but they reduce your cash until you use them. And because you charge 5% GST on the kurti but pay 18% GST on Meesho's shipping charges, your input credit can exceed your output tax, leaving an unused credit balance that builds up over the year. Factor that into pricing, especially on 5% products.

An enrolment-ID seller faces a different sum: there's no GST on the sale, so the full ₹449 is revenue, but the 18% GST on shipping and the GST in the purchase price can't be claimed back — they're simply costs.

Try it — your Meesho margin per order

Selling PriceProduct CostReferral / CommissionFulfilment & ShippingAd Cost per Sale

Marketplace Fees₹98.00

Total Costs₹278.00

Net Margin38.08%

ROI on Product Cost95%

Net Profit per Unit₹171.00

Open the full Marketplace Profit Calculator (PDF, save, compare)

In the calculator, set referral to 0% for Meesho and put shipping plus a per-order allowance for returns into "Fulfilment & Shipping" — here ₹70 of shipping plus about ₹28 of return costs spread over every kept order.

Rules your listings must follow

Selling on Meesho doesn't exempt you from the law that applies to any seller. Packaged goods need the Legal Metrology declarations — manufacturer or packer, net quantity, MRP, month of manufacture, consumer-care details and, for imports, the importer and country of origin — and the same details must appear on the listing. Products under BIS compulsory certification, such as many electrical appliances, toys and helmets, need a valid licence and mark. Food, cosmetics and medical items need their own licences, and Meesho's policies restrict or prohibit several of these categories.

The Consumer Protection (E-Commerce) Rules, 2020 already bar sellers from posting fake reviews or refusing returns of defective, late or not-as-described goods. The 2026 amendment rules, which take effect on 1 January 2027, add more seller disclosures through the platform, including country of origin and importer details for imported goods, contact and grievance details, and an honest basis for any "prior price" shown as a discount. Expect Meesho to ask for more fields in your listings and seller profile before that date.

Never list branded goods you're not authorised to sell, or "inspired" copies using a brand's name. Brand owners file takedowns on Meesho regularly, and repeated complaints can get an account suspended.

Before you start selling on Meesho

0/9

• Decide: regular GSTIN (all-India) or enrolment ID / composition (own state only)
• PAN name, GST/enrolment name and bank account name match exactly
• Pickup address with someone available for courier collection
• Supplier stock and reorder time confirmed for your first 5–7 catalogues
• Packed weight measured for each product
• Price set after shipping, 18% GST on shipping, returns and packaging
• Own product photos, honest size chart and fabric details
• Legal Metrology details and any BIS/FSSAI licences ready where needed
• Monthly GSTR-1 vs Meesho report reconciliation planned

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Common mistakes new Meesho sellers make

Registering on an enrolment ID and then wanting national reach. Your listings stay limited to your state until you get a regular GSTIN and update the account. If your product sells better nationally, switch early.

Bank name mismatch. The bank account must be in the same name as your GST or PAN record. A proprietor's personal account under a slightly different spelling, or a firm's GSTIN with the owner's personal account, will hold up verification and payouts.

Under-declaring weight. It looks cheaper at listing, but the courier's weight wins, and disputes take time. Weigh the packed parcel.

Pricing without returns. A margin calculated only on delivered orders overstates profit, sometimes by half. Always price with an assumed return and RTO rate, then update it with your real numbers after a month.

Ignoring TCS and TDS reconciliation. Unclaimed TCS is your money. File GSTR-1 consistent with Meesho's reports and check your electronic cash ledger and Form 26AS.

Copying photos and descriptions. It gets listings removed and invites IP complaints. Shoot your own.

Overloading one catalogue type. Meesho's advice to upload several catalogues early is sound; test different designs and price points, then reorder what sells.

After your first month: growing on Meesho

Once orders are flowing, the levers are operational rather than promotional. Ship on time every time, because dispatch performance and customer ratings affect visibility. Track return reasons by product and fix the listing or drop the product. Use the panel's business insights and price recommendations to adjust prices. With a regular GSTIN, test Meesho Ads on your best-rated catalogues with a small daily budget and measure cost per order against the margin you calculated. If you grow, register on Udyam as a micro enterprise for access to MSME schemes and payment protection, and consider selling the same products on other marketplaces or your own site — our dropshipping guide explains the tax position if you plan to sell without holding stock.

Official links

• Meesho Supplier — sign up and Supplier PanelRegistration, catalogues, orders and payments
• Meesho — selling without GSTINEnrolment ID / composition rules and caps
• Meesho — pricing and commissionFees, payment cycle, RTO
• GST portalGST registration or enrolment ID (User Services → Generate User ID for Unregistered Applicant)
• Notification 34/2023–Central TaxRegistration exemption for small e-commerce sellers
• Consumer Protection (E-Commerce) Amendment Rules, 2026Seller and listing obligations from 1 January 2027

What to do next

Work out your numbers before you upload a single catalogue: put your product cost, the shipping charge the panel shows and a realistic return allowance into our marketplace profit calculator. If the margin survives a 30% return rate, register, start with five to seven catalogues and review your return reasons after the first 100 orders. For the wider picture — GST, consumer rules and choosing between marketplaces, ONDC and your own site — read how to start an ecommerce business.

This is general information, not legal or tax advice — confirm on the official source or with a professional.

Frequently asked questions

Can I sell on Meesho without GST registration?

Yes. Instead of a GSTIN you can register on Meesho with a free GST enrolment ID (or UIN) generated on the GST portal using your PAN. The catch is that you can sell only within the state you enrolled in, and Meesho restricts further sales once your total yearly sales cross ₹40 lakh (₹20 lakh in north-eastern states). Ads are also not available to sellers without a regular GSTIN.

Does Meesho really charge 0% commission?

Meesho's supplier pages say it charges 0% commission across all categories, with no registration fee, no collection fee on prepaid or cash-on-delivery orders and no cancellation penalty. You still pay the shipping charge for each order plus 18% GST on it, a return shipping fee when a customer returns a product, and any ads you choose to run.

When does Meesho pay sellers?

Meesho pays on a 7 days from delivery cycle, including cash-on-delivery orders. Its own example: an order delivered on 1 January is paid into your bank account on 8 January. The amount paid is the order value after shipping charges, return fees, tax collected at source and income-tax TDS. Upcoming payments are shown in the Supplier Panel.

What documents are needed for Meesho seller registration?

You need a mobile number, an email ID, either a GSTIN (regular or composition) or a GST enrolment ID/UIN, a bank account in the same name as the GST or enrolment details, a store name and a pickup address. PAN is needed indirectly, because both a GSTIN and an enrolment ID are issued against your PAN.

Who pays for returns and RTO on Meesho?

When a customer returns a product within the 7 days from delivery window, you pay a weight-based return shipping fee. When an order cannot be delivered and comes back as return-to-origin (RTO), Meesho says it does not charge a return shipping fee. In both cases you don't receive payment for that order, so returns and RTO still cost you packaging, time and sometimes a damaged product.

Is selling on Meesho profitable?

It can be, on low-priced products where your cost is well below the selling price. In our worked example a ₹449 kurti bought for ₹180 leaves about ₹141 per kept order after shipping, returns, damaged stock and packaging — but only if returns stay near 15%. Shipping fees, return rates and price competition decide your margin far more than the zero commission.

Sources & verification

Figures on this page were checked against the sources below when it was last reviewed on 9 October 2026. Each rate and limit is stored once with its own official source and review date, and official update channels are monitored daily so changes are picked up. How we verify

1. 1.Meesho Supplier — Sell online on Meesho at 0% commission (home page) — Meesho · accessed 9 October 2026
2. 2.Meesho Supplier — Pricing & Commission — Meesho · accessed 9 October 2026
3. 3.Meesho Supplier — Shipping, Delivery & Returns Policy — Meesho · accessed 9 October 2026
4. 4.Meesho Supplier — Don't have GST? — Meesho · accessed 9 October 2026
5. 5.Meesho Supplier — How to sell on Meesho — Meesho · accessed 9 October 2026
6. 6.Notification No. 34/2023–Central Tax (31 July 2023) — CBIC (hosted by GST Council) · accessed 9 October 2026
7. 7.Consumer Protection (E-Commerce) (Amendment) Rules, 2026 — Department of Consumer Affairs · accessed 9 October 2026
8. 8.TDS and TCS changes from 1 April 2026 — TaxGuru · accessed 9 October 2026
9. 9.Decoding Meesho's zero-commission model and seller-centric revenue engine (17 July 2026) — Inc42 · accessed 9 October 2026